South Wales Scorpions Rugby League Club have announced that their official radio stations for the 2010 season will be Nation Radio and Bay Radio, part of the Town and Country Broadcasting Group that own six radio stations throughout South Wales.Bay Radio, the local radio station for the Swansea Bay region covering the Swansea and Neath Port Talbot county boroughs, has increased its audience by over 20% since last year. Its sister station, Nation Radio, covers the whole of South Wales including Cardiff, Newport and Swansea, and is the fastest growing station in the UK.
The two stations will together be providing what is believed to be the largest amount of advertising ever for a rugby league club in Wales, with broadcasts the week prior to each of the Scorpions’ 11 home fixtures, starting with the prestigious friendly against Wigan Warriors at The Gnoll on Sunday (kick-off 2.30pm).
The Scorpions are the newest professional rugby league side in Wales. Following their game against Wigan, they will be playing 20 matches in the Co-operative Championship 1 against some of the UK’s well-known rugby league sides including former Super League clubs Oldham and Workington Town.
In addition to the radio adverts throughout 2010, Bay Radio and Nation Radio will be providing editorial support when needed in form of interview opportunities plus a link to the Scorpions website on home pages on both Bay Radio and Nation Radio sites.
The Bay Radio and Nation Radio logos will appear on the Scorpions’ home and away shirts, they will also receive advertising boards at The Gnoll, while both stations will have adverts in the match programme and links from the Scorpions website.
Scorpions’ owner Phil Davies said: “We are delighted that Bay Radio and Nation Radio are our official radio stations for 2010. We have built a good relationship with the over the last couple of months already. They’ve had us in as studio guests a few times already and next Sunday’s Wigan fixture was announced first on Bay Radio. We know this will be the start of a long and fruitful partnership and we can’t wait for kick-off on Sunday. Thanks to the additional advertising the Bay Radio and Nation Radio will be providing this week, we should get a bumper crowd and an occasion to remember.”
Andy Griffiths, Broadcast Director of Town and Country Ltd said: “We have always been keen to support local sport and we are very excited about this partnership with South Wales Scorpions. I have already been very impressed with the club’s enthusiasm, determination to develop local talent and their already good relationship with the supporters and local community. We are glad that we are able to provide support locally, in the shape of Bay Radio, and nationally with the very popular Nation Radio. We will have a presence at all matches and are very much looking forward to Sunday’s kick-off when Wigan come to town.”
Tickets for South Wales Scorpions v Wigan Warriors priced £4 for concessions and £8 for adults, can be bought by going to www.scorpionsrl.com.
